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Amazon fake price on black friday deal


Chuck9
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Thoughts needed please.

 

I was tasked with item to buy for Xmas on the list was a Xbox one.

I sourced a deal on amazon with a healthy 20% discount but as its a black friday deal you have 15 mins to purchase.

 

My issue started when I noticed my discounted "star buy" rate was now the regular selling price some 24 hrs later.

 

Is it against consumer law to offer discount based on false headline price?

Headline price was only charged on black friday day of reduction.

 

Headline did not match individual selling price or RRP.

 

I asked for a breakdown of how headline price was calculated but amazon stead fast refused to provide information.

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Hi Chuck9

 

Welcome to CAG

 

What I noticed late November was that the following:-

 

'Trying to show a bigger % discount on big ticket items by discounting off the 'RRP' and other % discounts off their 'retail' price.'

 

http://www.amazon.co.uk/forum/deals?_encoding=UTF8&cdForum=Fx1DEIHNWYF5SA9&cdThread=Tx24Z71K20N7TYL

 

You could lodge a complaint with ASA and see what they comeback with.

 

http://www.asa.org.uk/

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Thanks I didn't know ASA took over from OFT.

I will see what they say as Amazon acted very shifty when asked how savings were calculated.

Executive relations gave a token compensation & then advised they will not respond to further questions.

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