Interesting thread. Let me introduce myself. I work for a PC World / Curry's 2 in 1 store in the business section. Firstly let me say something in the company's defence. The reason why the company try and sell you over-priced cables and WhateverHappens is simply because the margin's on laptops and other electrical goods is so LOW! People want stuff cheaper and cheaper and unfortunately that just makes the problem bigger. FACT: The average margin on a laptop is 10%. So on a £399 laptop... they will make a measly £39 margin. Take into account delivery... it is almost making a loss for the company. Now add on Norton + Office for £99.99.... the margin on that is approx £40-50. So... by adding £100 onto a £399 sale... they have DOUBLED what they earn in pure profit. If the store just sells laptops/washers etc without attachments... I would not be in a job. It's a big problem... customer's want lower prices, more competition, the main products have to be lowered in price. They have to make some money by adding attachments. The store I am in on AVERAGE finishes off a day's trading with Appox 18% product margin. So if they do £20,000.... they have made £3600 margin. Now if they have a bad day... and margin's go down to 14%, they have made a measly £2800. Now onto some criticism... (and I have a lot). Managers: Most of them are appalling and fail to see the big picture. All they see is there reporting system telling them they have to hit x % and x % and x amount of ££££. If they don't they will receive a phonecall or email from the regional manager asking them to explain why. The sales colleagues have a HUGE amount of pressure on them to sell attachments. No matter how good the service is they give to the customer... if they sell a "flat" laptop (one with no attachments) they will be crucified. The reason why Sales people push so hard is that if they don't they will be pushed by there manager. Who will be in turn pushed by the regional manager. Basically it's an awful place to work but so is retail in general. Unfortunately the company doesn't have a future. Margin's will keep getting lower, there will be more competition (especially from online), and the company I doubt will exist in 20 years. Also... the colleagues can never do anything right. I recently smashed my sales target... only to be told my target was to easy...... so they put it up..... I then fail to hit that target.... I get a complete b*llocking. You simply cannot win and it is a horrific place to work. I hope this shed's some more lights on how Dixons works.... however I would say most of the Sales Colleagues do not WANT to be giving you hard sell.. but believe me, if you think they are pressuring you... you do NOT want to see what emotional stress they get from there managers.