As the Money Laundering Reporting Officer of a financial services company and the person responsible for Data Protection, its my job to be suspicious! Having just received a Ziinga email, which set every alarm bell ringing, I had a read of their T&Cs. Whilst the cost of obtaining an item that you have won has been been discussed to death and I think we all agree that the site is designed to [problem] £59.99pm off people, I am more concerned with the potential for identity theft. Under UK data protection laws, a company is not allowed to ask for and hold any information that is not required for it to carry out its declared function. As a (silly) example, a hotel is not allowed to ask for your shoe size when you check in, but can ask you what you eat for breakfast (in order to provide that service). The Ziinga T&Cs clearly state that in order to receive the item that you have successfully bid on, you must provide not only your card details but also: Scanned copy of Credit Card (front and back) Scanned copy of valid ID (passport or driver's license) Scanned copy of signed credit card form. So, they would have your name, address, email address, card details, CVV no, passport/DVLA details and your signature - more than enough to steal your identity, raid your accounts and create havoc with your life. As there is absolutely no commercial reason for Ziinga to NEED to see your passport, driving licence, credit card (front & back) or signature, there can only be one reason why they are asking for them. And this is a company that we have already established is [problem]ming money off unsuspecting 'customers'! Please please please everyone think VERY carefully before giving out personal data, especially the standard ID documents and ask yourself why the company require them. Criminal gangs trade stolen identity details over the internet and what you will have provided Ziinga with, is a dream set of data which would attract a high price. And before someone suggests Trading Standards, they have confirmed elsewhere that the company is based in the British Virgin Islands/Malta so they cannot touch them.