Yes, Service Cover is optional! The bonus of Optional Service Cover is it gives you the added benefit of a full service package together with peace of mind. i found this on their web page what a joke Optional Service Cover benefits This is optional Covers cost of product repairs with a one-stop service Response within 72 hours Repair or loaner replacement given (where applicable) No claims discount available on your next agreement You can return your product for whatever reason, whenever you want, without penalty, with nothing more to pay. Goods must be undamaged and in good working order and repair. If you return your product you can benefit from a restart voucher. (You can even restart your agreement up to 12 months later, and the payments you have made will still count against a product of similar age and specification).