It is very common for parking penalties to be issued against a hire company and what happens when this occurs is this:   A Penalty Charge Notice would be issued against the registered keeper of the vehicle.   Purely for the sake of example, a vehicle had been hired from Zipcar. The Penalty would be received by Zipcar and once received, Zipcar would return the Penalty back to Transport for London (for example) and request that Liability be transferred to the vehicle hirer. The
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