Also I was told that because they are not a member of the MBO the MBO can't do anything. I bought car August last year on invoices it said they were a member and also Emc/Chobham as you quoted my op. When we brought up the MBO after we had issues they sent us email saying they aren't a member.
So it looks like they had been false advertising. I also have email from Mikael telling us that EMC are no longer a part of Crown motor Direct. Which is hilarious because in my claim against them Mikael is the correspondence and his argument is that EMC are and were never affiliated with CMD