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The range not selling an item at the marked price

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Saturday 23rd June 2018 took a 14ft pool to the till marked up at £99.99 with the correct item being displayed on the price tag, when we got to the till they entered the code from the price tag clearly stating £99.99 to be told it was £199.99 after disputing they had to sell it at the marked price which was on the tag they called the manager to be told she was the deputy manager and that they didn’t have to sell it at the marked price as it was incorrectly priced, there was another 3 marked up at the same price also in the shop, they said there was nothing they could do and the best they could do was offer us 10% off the correct price, so we ended up paying £180 for a pool that was price marked at £99.99, we took the price tag and asked for head office details and have kept the receipt so we can prove that we have paid more for an item than what was priced, how do we get the difference back and what do we do now? Any help greatly received.


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You can’t, provided they didn’t ask for £99.99, you paid £99.99 and only then they came after you afterwards for the difference.


This is because a price ticket is “an invitation to treat”.

It invites you to “push £99.99 to them at the till, and they can decide to accept it or not”.

If they’d have accepted the £99.99 then a contract would have been formed, and both sides bound by it.


So, you can’t insist on the £99.99 price.

Some stores will honour such out of goodwill, or make a discretionary reduction, but don’t have to. You’ve had 10% off, so you can contact head office and ask but they won’t have to do more.




You would have more clout if you could show there had been a deliberate intent to deceive, or deliberate misleading advertising, but for a simple pricing error: move on.

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