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Google go after pop-ups


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It's bad enough when you deal with third-party pop-up ads, but it's that much worse when the site itself shows pop-ups. Do you really want to subscribe to that newsletter before you've even read a single word on the page?

 

Well, Google is going to worsen the search results of websites that use pop-ups so that they rank lower and therefore get fewer hits.

 

As of January 10th, 2017, its mobile search results will downplay sites with "intrusive" interstitials and pop-ups. It'll accept content that asks for necessary info or takes up a "reasonable" amount of space, but "click to continue" pop-ups and first-party sales pitches won't curry Google's favor.

 

https://www.engadget.com/2016/08/23/google-downplays-sites-with-pop-ups/

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