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Is Amazons Free Delivery actually 'Free'

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The ASA has made a ruling on Amazons 'Free Delivery'


Claims on http://www.amazon.co.uk, relating to delivery charges for an electronic product sold by AmazonBasics, seen on 21 July 2015:

a. The search listing included the product name, the seller name and the price (£18.49) on the left-hand side of the listing. To the right-hand side, under a star rating, text stated “Eligible for FREE UK Delivery”.

b. The product page stated the product name and seller, and text which included “Price: £18.49 & FREE Delivery in the UK on orders over £20. Details … Dispatched from and sold by Amazon”.







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