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CAP warns against irresponsible Advertising


Conniff
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Christmas advertising Insight comes early

 

The themes and images surrounding and associated with the festive season provide ample opportunity to create

memorable and impactful ad campaigns. But some yuletide words of warning, the ad rules are for life, not just for

Christmas.

 

For instance, promoting a casual attitude to using a loan to fund Christmas spending is likely to be seen as irresponsible.

Be good for goodness sake, read on to find out how.

 

 

So if we see anything we think could be irresponsible we should report it to the ASA.

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