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ASA Not as bright as they should be doh


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ASA Adjudication on accidentinjuryclaim.so

accidentinjuryclaim.so

 

Date: 24 June 2015

Media: Text Message

Sector: Financial

Number of complaints: 2

Complaint Ref: A15-296651

Ad

A text message from a personal injury claims company, http://www.accidentinjuryclaim.so, stated "Its [sic] been signed off, we have 2886.41 in your name for the accident you had, for us to put in your bank [sic] Now just fill out www.accidentinjuryclaim.so".

 

Issue

The complainant challenged whether the ad was misleading, because they had not been involved in any accident or made such a claim.

 

CAP Code (Edition 12)

3.13.7

Response

accidentinjuryclaim.so did not respond to the ASA's enquiries.

 

Assessment

Upheld

 

The ASA was concerned by the lack of response from accidentinjuryclaim.so and their apparent disregard for the Code, which was a breach of CAP Code (Edition 12) rule 1.7 (Unreasonably delay). We reminded them of their responsibility to respond promptly to our enquiries and we told them to do so in future. Since we had not seen any evidence showing that the complainant had been involved in an accident, had made a claim or was entitled to the money referred to in the text message, we concluded that the claim had not been substantiated and was misleading.

 

The ad breached CAP Code (Edition 12) rules 3.1 (Misleading Advertising) and 3.7 (Substantiation).

 

Action

The ad must not appear again in its current form. We told accidentinjuryclaim.so that their future advertising must not state that they held money for people to claim when that was not the case.

Edited by Conniff
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It's .so, Somalia. Did they honestly expect them to respond. The text was probably sent on a stolen mobile as well.

 

The domain is registered in Hong Kong.

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