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We have used google adwords (always with very little success) for a while now.


However, we recently got a bill for more than £400 of Adverts which didn't create a single inquiry. In fact we didn't even know the campaign was running.


We have a normal screen on our google account that we believe told us all of the information we needed. However, for this campaign, somehow, it had been activated for adverts that are placed into people websites. And this only shows on a seperate screen that has no commonsense link to the screen we always use. This might have been a setting someone at google changed when assisting us setting up the account. But its certainly not something we knew how to do, intentionally.


Anyway, the account was set for a £10 a day limit and on the main screen it was showing as we were spending about £2 a day. Until we got the bill.


Our spending pattern and the log of visits to the website would both act as proof that this advert didn't make sense. But my main issue here is that, all of this spending was hidden from us and could only be accessed easily by someone who had good knowledge of ad-words.


Anyway we spend about £400 on an advert that didn't even create one email inquiry.


Does google have a duty to make it clear what you are spending your money on? Because we simply didn't have a clue and I was checking the normal screen daily.



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