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Tesco Face Scanners To Target Till Adverts

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The screens, which can tell a customers' age and gender, are being placed into petrol stations across the UK.

 

Tesco is set to install hi-tech screens that scan customers' faces in petrol stations so that advertisements can be better targeted at them. The retailer will introduce the OptimEyes screen, developed by Lord Sugar's Amscreen, to all 450 of its UK petrol stations, in a five-year deal, according to The Grocer magazine. The screen, positioned at the till, scans the faces of customers to determine age and gender, and then runs tailored advertisements.

 

The technology also adjusts adverts depending on the time and date, as well as monitoring customer purchases, The Grocer said. The screens are predicted to reach a weekly audience of more than five million adults. Simon Sugar, chief executive of Amscreen, told the industry magazine: "Yes it's like something out of Minority Report, but this could change the face of British retail and our plans are to expand the screens into as many supermarkets as possible."

 

More: http://news.sky.com/story/1163551/tesco-face-scanners-to-target-till-adverts


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