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Payday loan ad banned for '£1,000 night out' offer

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The Advertising Standards Authority has banned a payday lender for sending text messages that encouraged people to borrow £1,000 for a night out.

 

The Advertising Standards Authority has banned a payday lender for sending text messages that encouraged people to borrow £1,000 for a night out. It also rapped Akklaim Telecoms, which sent the message for customer First Financial, trading as FirstPayDayLoanUK, for making the messages seem like they were from a friend. The ASA received 13 complaints about messages that stated: "Hi Mate I'm still out in town, just got £1,000 in my account from these guys www.firstpaydayloanuk.co.uk".

 

A second said: "Hi Mate hows u? I'm still out in town, just got £850 in my account from these guys www.firstpaydayloanuk.co.uk". Some of those complaining said the messages were unsolicited while others complained that it was irresponsible to try and promote a social life funded on payday loans.

 

More: http://www.telegraph.co.uk/finance/personalfinance/borrowing/loans/10129741/Payday-loan-ad-banned-for-1000-night-out-offer.html


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