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CAP and BCAP have today announced changes to rules governing price


Conniff
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Ensure you're not being overcharged or fooled into thinking the price is lower

 

 

 

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Two pricing rule changes, completely free of charge

 

 

CAP and BCAP have today announced changes to rules governing price comparisons rules and the use of price claims that are inclusive or exclusive of VAT.

Advertisers can now compare products that may not be identical, but nonetheless meet the same need or intended purpose. The Advertising Codes have also been changed to allow advertisers to make VAT-exclusive price claims, provided the claims are clearly addressed to those that pay no VAT or can recover it.

Find out more about these significant changes, including a full regulatory statement, here.

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