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ojibway

Supermarkets deliberately confuse customers

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I have often noticed that supermarkets will show price per Kg of products on the shelf.

This helps the consumer make an informed choice regarding the size and pricing of a product.

But, to confuse customers they will often show price per 100gms of the same product but maybe a different brand.

I think this is a blatant example of deception designed to make customers, not that good with their sums, unable to make a comparison.:!:

Today, however, in Sainsbury's I saw a real hum-dinger!

A box of 40 camomile tea bags was show with the price per 100gms. The same make of camomile tea bags in a box of 20 was shown as 5p per unit!:!:

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How else do you think they are going to fleece their customers?...by playing fair? Hah.

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this was coverd on one of the consumer programs recently too

 

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http://www.consumeractiongroup.co.uk/forum/content.php?951-Supermarket-Price-Comparison

 

This was the subject of the first of our January Focus newsletters this month. John Denham MP is introducing a private members bill in Parliament on January 15th.

 

The article is well worth a read, link above.


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