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Google launches mortgage comparison service

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Google has launched a new tool for mortgage borrowers that promises to compare every deal on the market.

 

The price comparison tool, which will appear at the top of search results whenever someone searches for a mortgage-related term, was launched at lunchtime today. It will search loans that are available only through mortgage brokers, as well as loans offered directly by banks and other lenders. In all it will compare about 5,000 different mortgage deals, Google said. Users will be able to look at best-buy tables for a variety of mortgage types or get a more personalised list of offers if they provide more information about their needs and circumstances.

 

"We will ask sufficient questions to allow the user to get meaningful search results," the company said. It suspended an earlier mortgage comparison service earlier this year. Google added that it aimed to offer the highest standards of user experience and data protection. The search engine would not record any personal data about users if they clicked through to a direct lender, or only basi information to allow a broker to call back.

 

Link: http://www.telegraph.co.uk/finance/personalfinance/borrowing/mortgages/9734798/Google-launches-mortgage-comparison-service.html


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