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Supermarkets respond to OFT concerns over pricing offers.

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But what happened to Asda ?

 

http://www.oft.gov.uk/news-and-updates/press/2012/116-12

 

Eight supermarkets have agreed to a set of OFT principles to address concerns over special offers and promotions for food and drink.

 

Aldi, Co-Op, Lidl, Marks and Spencer, Morrisons, Sainsbury's, Tesco and Waitrose have agreed to adopt the principles into their own policies, following constructive engagement with the OFT.

 

The principles clarify the OFT's view on how promotional claims should be used so that consumers can rely on them being fair and meaningful regarding the value of the product or the existence of a discount.


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