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PPC's 'Business Model' has now rubbed off on others

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The lucrative [problem] of sending enough threatening letters to enough people, encouraging them to part with their hard earned cash unfairly, has proved to be too good an opportunity to miss for other industries now.


This article actually admits that the ratio is 25% of 'threats' are paid without question - I wonder how that compares with the PPC model (has any PPC admitted to their 'conversion' rate yet?)


Copyright holders might prefer piracy now | News | TechRadar UK


"DigiRights Solutions (DRS) from Darmstadt has circulated a presentation to potential clients explaining how they might make more money by pursuing illegal filesharers than from regular, legal sales.

No questions asked


The key to the DRS strategy is a previously unknown figure suggesting 25 per cent of people who receive a letter threatening legal action prefer to just pay the settlement fee without question.


As copyright holders in the DRS model get €90 (£84) of the €450 (£418) damages charge per offense, that can be up to 150 times what a legal download brings in.

Weighing the options


Clearly, the approach is reliant on simple mathematics – the number of legal sales compared to the amount of threatening letters DRS can send out for a client in any given period.


The company says it can currently go after 5,000 illegal downloaders a month so, given the discrepancy between the two monetary values being weighed here, it could find itself with a lot more cash-hungry clients before long."


Unbelievable! :eek:

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No - it is quite believeable :D


Just read in a PC magazine (file sharers also do software) that Microsoft are going to be selling their new operating system'Windows 7' for the equivalent of £69.00 in the US but here in the UK it will cost £119.00 for the same version.


It begs the question of just who are the pirates :???:

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It begs the question of just who are the pirates :???:


Isn't there a saying "Scratch an Englishman and find a Pirate"?:D


This does not constitute legal advice and is not represented as a substitute for legal advice from an appropriately qualified person or firm.



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