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ASA Adjudication on accidentinjuryclaim.so accidentinjuryclaim.so Date: 24 June 2015 Media: Text Message Sector: Financial Number of complaints: 2 Complaint Ref: A15-296651 Ad A text message from a personal injury claims company, http://www.accidentinjuryclaim.so, stated "Its [sic] been signed off, we have 2886.41 in your name for the accident you had, for us to put in your bank [sic] Now just fill out www.accidentinjuryclaim.so". Issue The complainant challenged whether the ad was misleading, because they had not been involved in any accident or made such a claim. CAP Code (Edition 12) 3.13.7 Response accidentinjuryclaim.so did not respond to the ASA's enquiries. Assessment Upheld The ASA was concerned by the lack of response from accidentinjuryclaim.so and their apparent disregard for the Code, which was a breach of CAP Code (Edition 12) rule 1.7 (Unreasonably delay). We reminded them of their responsibility to respond promptly to our enquiries and we told them to do so in future. Since we had not seen any evidence showing that the complainant had been involved in an accident, had made a claim or was entitled to the money referred to in the text message, we concluded that the claim had not been substantiated and was misleading. The ad breached CAP Code (Edition 12) rules 3.1 (Misleading Advertising) and 3.7 (Substantiation). Action The ad must not appear again in its current form. We told accidentinjuryclaim.so that their future advertising must not state that they held money for people to claim when that was not the case.