Ikea is sprucing up its offer by selling cheap six foot Christmas trees in a bid for more festive business as analysts claim as much as 62pc of the high street is already on sale
Famed for its flat-pack beds and the meatballs in its restaurants, Ikea is branching out in the festive rush by selling real Christmas trees - for five pounds. The Swedish out of town giant yesterday revealed its tactics for trying to entice shoppers away from the high street - offering customers a £20 coupon if they forked out £25 for a real, 6 foot Nordmann fir. Ikea said rivals were selling trees for as much as £79.99 elsewhere in Britain, with the average price £48. Brigit Hartelius, deputy country manager for the UK, told the Daily Telegraph it was all part of giving customers an "affordable Christmas". But more cynical analysts said it was simply part of the cut and thrust at Christmas as competition for shoppers hots up.
Last week, accountants PriceWaterhouseCoopers said 62 per cent of the high street was already on sale or running promotions amid fears hard-pressed families coping with rising energy bills will cut back this Christmas.