Almost 4 years (yes, four years!) after the incident, I finally got an apology from the Company Secretary of House of Fraser. It is now official: they agree that "[they] have failed [me] as a customer". Still, the idiot thought it would be appropriate to add a sentence to his letter stating that he could not understand that I was still upset about the incident almost 4 years after it had occurred. Some people do value their good reputation very highly and get very upset about any attacks on it.
So, the lesson is: if you do not mind taking the risk of ending up being treated like utter sh*t by House of Fraser (i.e. AFC Group, www.afcgroup.co.uk) security guards, then carry on visiting House of Fraser. I certainly will never ever spend a penny in any House of Fraser store!
By the way, I love AFC Group's mission statement:
"To work collaboratively with our clients and design, construct and implement integrated total solutions **to increase sales and earnings**, safeguard and grow market share and enhance safety and security."
In my case, AFC Group has done the opposite of increasing sales for House of Fraser! I also love the term "total solutions". Know whom does that remind me of?
Marc