would just like to say thank you all so much, not just for your knowledge and experience but for being there so fast. I have taken ericksbrother's advise used the links and made contact with Asda customer service who told me "that Asda do not own the car park, it is owned by parking eye" I used all the advice of being extra polite and asked to speak to a manager/supervisor . which she would not do, in the end she put me through to the store. If you stay polite and courteous but will not go away it seems to stress them a little. The customer service person I spoke to at the store asked who informed me about the ownership of the car park I told her and she confirmed that was head office. I explained my plight and she asked if I had ever had a parking notice before, I explained I had not and she said bring the notice into the store and they will cancel as a one off as they can as there was not a previous ticket.
I don't want to get all juicy but the community you have here is special, as the public are bombarded every minute of every day by people trying to score a try off our hard earned incomes and I was all but ready to pay these pirates.
thank again CAG. I will split the charge and send a donation.