This company seems to go on the all out attack against it's competitors which is generally a bad sign as those companies that need to attack the competition are usually not as good as what they say they are.
The business model seems to be too good to be true and the claims they make are absurd, debt just doesn't get written off it is a debt and it must be re-paid, even on an IVA reduction is dependant on affordability and is a good compromise as opposed to going Bankrupt. If it sounds to good to be true it usually is, a company that operated a similar business model to these guys First S