I was offered 10% discount at Brantano if I took out a store card. The form was completed and rang through by the shop assistant but as I refused to provide a telephone number, Creation finance would not complete the application. Reluctantly I gave a phone number as the discount was a considerable amount. I was then declined again and told that I would recieve a letter in the post. I am a home owner, no debts, no defaults and earn a large wage. No idea why I was declined but there you go - I will arrange for report from equifax to review. In the information leaflet Creation supplied with the letter it states Question "What personal details do you hold about me?" and the Answer "We hold the information that you supplied a the time of your application. This information may be used for analysis and account management purposes. All personal information is held strictly in accordance with the Data Protection Act 1998." I do not want Creation Finance to have/hold any of my personal information. If I was issued a card then that would be different but as I was declined I do not see any reason why they should keep my details. Does anyone know if I am within my rights to request that they destroy all of this information and do they have to comply with my request?