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Clampdown on 'misleading' broadband ads


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New rules forcing broadband firms to be clearer in adverts on the costs of their contracts have come into effect.

 

Broadband suppliers will now have to show upfront and monthly costs, without separating out line rental prices, according to the changes brought in by the Advertising Standards Authority.

 

The rules were originally due to be implemented in May, but firms asked for more time to comply with the changes.

 

The ASA said customers were now much less likely to be misled.

 

To comply with the new rules, broadband providers will now have to:

 

 

  • Show all-inclusive, upfront and monthly costs, with no separating out of line rental prices
  • Give greater prominence to the contract length and any post-discount pricing
  • Give greater prominence to upfront costs

 

http://www.bbc.co.uk/news/business-37818861

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