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Morrisons Match & More...no more Match and very little More


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I received an update to my Morrisons Match and More loyalty card this morning. Simply breathtaking! Essentially, the card that Morrisons introduced roughly a year ago to combat the hemorrhaging of customers to Lidl and Aldi by matching prices and rewarding shortfalls with points, no longer does this. Instead, loyal customers will receive 5 points for every £1 spent and a £5 voucher for every 5000 points earned. This equates to a .5% discount or £5 for every £1000 spent!

 

Put another way I would have had to have spent £30,000 to acquire the £150 worth of vouchers I have 'earned' over the last year, under the old system. I think switching supermarkets might save me more than 0.5%!

 

Is is skeptical to assume that Morrisons have calculated that they have successfully distracted most possible defecting shoppers for long enough to now not worry?

 

Lets hope they're wrong,eh?

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I think Tesco has also dealt a blow by way of reducing club card points.

 

IMHO, these loyalty points are nothing more than a con anyway.

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I used Morrisons on a regular basis and accumulated lots of £5 vouchers. Now it hardly seems worth the effort. I know that if I go a few more miles down the road there is a Lidl and a bit further on, an Aldi. I now suspect that many shoppers would rather save money than stay with a disloyal company.

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