Re: Advise Please If it was bought online or over the phone, then he has an automatic right of return covered by the distance selling regulations.
If he bought it in-store, then, unless the contract allowed for a no-quibble return, or there is something actually wrong with the TV (not as described, not fit for purpose etc) there is nothing that can be done without involving some element of fraud (which is condemnable and therefore not suggested) or a monumental fight (if you were told there was no sale coming and you relied on this then you may be able to argue a case but proving it would be near impossible).
If there is a refund policy, the terms will have to be looked at. Some don't allow returns during sales for the very reason of what's happened here.
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