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Old 13th February 2008, 17:52   #1 (permalink)
Lefty
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Default Brighthouse enjoying the credit crunch! (Don't say I didn't tell ya!)

From Telegraph.co.uk

Credit crisis brightens sub-prime lenders


By Richard Fletcher and Philip Aldrick

Hard pressed UK consumers are turning to sub-prime lenders as traditional providers of credit tighten their lending criteria.


New Year may see collapse of high street chains


BrightHouse, the controversial retailer that sells on weekly credit, reported an 11.5pc increase in like-for-like sales in 2007 in sharp contrast to high street rivals.

Customers can "rent-to-buy" from private equity owned BrightHouse without undergoing any credit checks - but typically end up paying more than double the usual high street price for household products such as TVs, sofas and washing machines.

The sales growth at BrightHouse comes amid increasing evidence that the credit crunch is spilling directly on to Britain's high street as providers of traditional consumer finance rein in the amount of "buy now, pay later" loans made available to shoppers.

Consumer finance is vital to big-ticket retailers of furniture, household appliances and large electricals. Many claim to have experienced a recent drop-off in the levels of acceptances, while figures from market research group Datamonitor show there was a large reduction in the volume of finance provided in three months to September.

Consumer finance groups, such as GE Money, HSBC's HFC and BNP Paribas' LaSer, have been tightening up their lending criteria for much of the past year and are said to have stepped up their efforts in the last few months as wholesale funding costs have soared due to the liquidity crisis.

According to Datamonitor, the value of loans made through point-of-sale retail finance in the last quarter fell by £400m to £1.8bn. The quarterly fall was the steepest in more than half a decade and overall levels are now at their lowest since records began in 1994. The figures incorporate store cards, instalment credit and mail order.

One retailer of big-ticket items, who declined to be named, said: "The lending criteria have not changed but we have noticed a drop-off in the level of acceptances. They have fallen from 75pc to 68pc with the biggest fall in November."

Accounts filed by BrightHouse at Companies House earlier this month appear to confirm that the tightening has forced consumers to turn elsewhere for credit.

In the 12 months to the end of March 2007, pre-tax profit soared to £12.5m, up from £7m the year before. Sales rose to £129m, up from £116m the prior year.

BrightHouse, which is owned by Vision Capital, has been targeted by consumer debt campaigners who have accused the retailer of being uncompetitive and misleading customers.

Although its advertised APR rate is around 29pc, the cost increases dramatically if customers take out service cover, which allows them to return hired goods at any time. BrightHouse's accounts said "the majority of customers" take out service cover.

Including service cover a Nintendo Wii would cost a Brighthouse customer £519 - or £9.99 a week for 52 weeks. Argos is selling the same games console for £294. A Whirlpool fridge - widely available elsewhere on the high street for £175 - will cost a BrightHouse customer £376.55, including service cover.

Retailers have already warned that tightening credit conditions have hit trading.

This month ScS Upholstery blamed the challenging trading conditions of the past year in part on "consumer credit providers [seeking] to minimise their risk through tougher lending criteria, [which] has led to lower customer loan acceptance rates".

Credit card providers have also tightened lending criteria. According to MoneyExpert.com, there was a sharp rise to 3.27m in applicants rejected over the past six months. Providers are believed to be rejecting 40pc-50pc of applications compared with 33pc last year.

A GE Money spokesman said: "GE Money regularly reviews its lending and risk policies as part of its standard operating procedure." HFC declined to comment.

Link here:

Credit crisis brightens sub-prime lenders - Telegraph
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Old 3rd March 2008, 21:35   #2 (permalink)
Lefty
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Default Re: Brighthouse enjoying the credit crunch! (Don't say I didn't tell ya!)

...and here's something else of interest...

Profile: Giles David, CFO of Brighthouse


Brighthouse could be the only high street retailer thriving on the credit crunch, FD Giles David tells our reporter. The former big business boss talks about how he grapples with finance on a smaller scale

Written by Kevin Reed

21 Feb 2008


There is a UK high street retailer that is relishing the credit crunch and is positively thriving in economic uncertainty. Honest.

If you don’t believe us, ask Giles David, CFO of home furnishing and electrical rental business, Brighthouse.

Receiving TVs and washing machines on HP is booming and its story is in stark contrast to those of the long list of well-known businesses entering insolvency, most recently fashion shoe retailer Base.

While HP has proved controversial because of the perception that the less wealthy end up paying inflated prices in the long term for goods, it works because renting involves significantly less risk for the consumer in comparison to taking out a loan. Even professionals are taking advantage of the opportunity to rent the latest mega TVs.


Avoiding the debt trap


‘The core of the proposition is almost unique in the high street as the key for customers is the ability to return goods and not get into a debt trap. When they sign a contract with us they can at any stage return the product,’ says David.


(Complete and total lie! In order to do this, customers must take "Optional Service Cover" which, when combined with Damage Liability Cover (99.9% compulsary) and 29.9% APR, literally TREBLES the typical cash price of the product!) - Lefty


On the issue of consumers paying hugely inflated fees for renting the goods and warranty services, David insists the retailer is competitive: ‘We protect their payments if they need to take a break from making payments - essentially protecting the equity they’ve built up.


(Another complete and total lie! In order to do this, customers must take "Optional Service Cover" which, when combined with Damage Liability Cover (99.9% compulsary) and 29.9% APR, literally TREBLES the typical cash price of the product!) - Lefty


We have a large element of second-hand products coming back into the company, which drives the cost up, but we look at our total pricing on a comparable basis to the rest of the high street; so we look at our cash price to make sure it’s competitive, including APR, delivery charges, optional service cover, and we come out roughly at the same purchase cost.’

New Home cooker for sale at Brighthouse - £703.29.


Paid for over 3 years at £9.99 per week using their credit deal, total cost- £1,558.44.


Argos price - £495.00


Care to explain this a little clearer, David?



As David points out, the crucial difference is under standard credit terms you don’t have the opportunity to opt out. Far from being an objectionable model, the company relies on customer loyalty, and the managers across its 155 stores act as underwriters to the deals, getting to know all of their customers on a first-name basis. Customers that default on a payment, rather than taking a big monetary penalty, are instead charged a flat rate £2.70: ‘Customers build a relationship with staff and have the opportunity to build a credit record they wouldn’t necessarily be able to build elsewhere.’


A flat rate of £2.70?


Brighthouse impose a penalty charge of £2.70 (per agreement) for late payments – even if only by one day! This may, on the surface, appear quite reasonable until you consider this is a WEEKLY charge and is applied to all agreements individually. (Most customers will have more than one agreement. For instance, a typical bed will be spread over two separate agreements. One for the frame and one for the mattress.)

This equates to a monthly charge of more than £11.00 per agreement, and assuming an average customer may have 4 separate agreements, this quickly becomes a monthly penalty charge of around £50.00. (This makes the banks and their highly publicised penalty charges look like angels in comparison!) - Lefty

Tough times make the rental model very appealing for customers and the influx of expensive TVs has also helped to revitalise the market, which almost became extinct as the Rumbelows and Radio Rentals brands disappeared from the high street due to falling TV prices and increased availability of credit.

So will a booming economy cause Brighthouse to suffer? It seems possible, as Brighthouse has performed well in the last couple of years, following a period where it struggled under previous management. Year end 2006/ 2007 saw pre-tax profits leap to £12.5m from £7m a year earlier following a 10% growth in sales to £129m. But David disagrees, believing the market has plenty of room for growth and Brighthouse is far from nearing its peak.

‘We’re benefiting from more customers looking to buy via HP. There’s no doubt the credit crunch would almost certainly send us more customers than less, but I think it’s probably a small element in our performance compared to us just being competitive.’


No. It's just the simple fact that Brighthouse target the credit impaired and low income bracket! - Lefty


Market penetration around Brighthouse stores is only at 10%, he believes, and the business could potentially push up to 400 stores in the future. While this suggests that the market is ripe for a new entrant, David says that a competitor would face big hurdles to a successful entry.

The main issue would be investment in products:

‘Customers walk in and take on a £1,000 TV, handing us just £20. It’s not easy to replicate our type of business, and requires a significant amount of investment. They would need a long term view and good quality staff who are more sophisticated than standard store managers.’


No! It's worth the gamble, because that £1000 TV becomes a £3,000 TV by the time a typical agreement comes to an end! Brighthouse can afford to write off 1 in 3 of agreements for bad debt and STILL come out 100% on top! - Lefty


Another important part of Brighthouse’s model is servicing products in-house and reselling them when they have been handed back by customers: ‘You can’t underestimate the complexity of taking back products from customers. We have to either throw it away or refurbish.’ Brighthouse refurbishes 90% of the returned products in, as ‘very little is beyond economic repair’.


Yep! Admitting to selling second hand goods at hugely inflated prices, and showing blatant disregard to consumers basic statuatory rights! - Lefty



Full article here



Cheers,
Lefty

Last edited by Lefty; 5th March 2008 at 19:40.
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Old 5th March 2008, 10:48   #3 (permalink)
GreatWonder
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Default Re: Brighthouse enjoying the credit crunch! (Don't say I didn't tell ya!)

"We look at our cash price to make sure it’s competitive, including APR, delivery charges, optional service cover, and we come out roughly at the same purchase cost."

The above quote (from the link provided) has given me the biggest laugh this year!!!


Plus, what's all this about 'refurbished'. It seems that most of Brighthouse's goods are SECOND HAND! How does that leave the consumer and their rights. In desparate times I MIGHT be persuaded to pay over the odds for an electrical appliance, but to pay over the odds for say a second hand Plasma TV (that has a limited life expectancy) is plain ridiculous!! (A 'second hand' Plasma TV has a resale value of £200-£300, depending on make and size - for these con-artists to mark it back up to above full price then add interest, for something that will likely die within your ownership is BEYOND BELIEF!)

:o :o :o
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