BRIGHTHOUSE STORES to Sponsor TRISHA TV Show !

[Bigmac versus]

Done

[buzby]

Sorry to be pessimistic, but the substance of the complaint (in this form) would never be upheld by the ASA, so the volume of similar complaints would be immaterial.

The authority are only interested in that any advertisement must not intentionally mislead or be be deceitful - the fact that you don't happen to like what the firm stands for or the market segment they operate in is immaterial to their task.

In any event, the ASA has no powers to prevent the company sponsoring the show at all (which is the real issue here).

[steven4064]

What you say is true buzby. Seveal of us have also complained to Chanel 5 (with no success). If they learned that BH were being investigated by the ASA that might make them take a little more notice. Maybe.

[buzby]

Just didn't want you to be unduly disappointed (as I've complained to them 7 times in the pas 6 years, 1 upheld, 2 partial, and 4 rejected!

[Lefty]

Originally Posted by buzby

Sorry to be pessimistic, but the substance of the complaint (in this form) would never be upheld by the ASA, so the volume of similar complaints would be immaterial.

The authority are only interested in that any advertisement must not intentionally mislead or be be deceitful - the fact that you don't happen to like what the firm stands for or the market segment they operate in is immaterial to their task.

In any event, the ASA has no powers to prevent the company sponsoring the show at all (which is the real issue here).

I do accept your point, and did had a good read through the ASA site before registering my complaint (which has duly been acknowledged, by the way.)

The emphasis of my complaint is the company's inappropriate advertising. By their very own admission they are targeting a particular social group, the financially vulnerable, the credit impaired and the unemployed. We all know that is Brighthouse's target customer profile, and their own research found 70% of Trisha's audience fall into this category. (I'd love to see the report that concluded this, and how it reached its findings!!!!)

Their adverts are also misleading - they make no examples of the cost of the items they advertise nor is there any mention of compulsary insurance add-ons (although they do display APR 29.9%). I also think one of their particular adverts is very irresponsible - The one where the young mother says "I didn't think I could afford a new washing machine - but Brighthouse let me pay weekly!" Weekly or not, if she couldn't afford it, she couldn't afford it! And entering into an expensive credit agreement is downright foolish.

Before the ASA was established, advertisements were monitored through the ITC, and their criteria was that adverts should be "legal, decent, honest and truthful".

You cannot apply any of the above to Brighthouse - by any stretch of the imagination.


Cheers
Lefty

[buzby]

Now, I'm not supporting any sponsor, but 'inappropriateness' isn't something they deal with, and would be discounted.

As for the ITC*, they never had the Decent, Legal, Truthful - this has ALWAYS been the banner of the ASA. The change is that instead of looking after the press only, the ASAs remit extended to commercial TV.

As to your specific complaint, we're talking about their sponsorship? In that case they can make their statement in the 5-second 'bumpers' and there is no requirement to provide worked examples of credit deals (although they would if it was a standard 30 second spot, along with the relevant voice over and tiny print)!

*Did you mean the ITCA, which provided copy clearance services for advertisers, this has been replaced by the BACC but has no regulatory function - all they can do is recommend.

[Lefty]

Originally Posted by buzby

As for the ITC*, they never had the Decent, Legal, Truthful - this has ALWAYS been the banner of the ASA. The change is that instead of looking after the press only, the ASAs remit extended to commercial TV.

*Did you mean the ITCA, which provided copy clearance services for advertisers, this has been replaced by the BACC but has no regulatory function - all they can do is recommend.

Must admit, I'm not 100% sure on that one, but I do remember the adverts that said, "television commercials must be legal, decent, honest and truthful. If they're not, then we're here to "ITC" that they are!" (and then down came a big rubber stamp with the ITC logo) !


Cheers
Lefty

[Lefty]

Another official complaint lodged.

http://www.ofcom.org.uk/complain/ads/

OFCOM have a specific complaint process for TV sponsorship and product placement.




Cheers
Lefty

[buzby]

We'll not fall out over it, as it's all history anyway. I'd like to complain to OFCOM about the (now ended) Cadbury's sponsorship of Coronation Street. It kept reminding my wife to buy more of it....

[Bigmac versus]

Originally Posted by buzby

We'll not fall out over it, as it's all history anyway. I'd like to complain to OFCOM about the (now ended) Cadbury's sponsorship of Coronation Street. It kept reminding my wife to buy more of it....

Yip it wont change anything but at least by doing so you feel better, well i do anyway.
Complaint confirmation number given.

[tomterm8]

Originally Posted by Lefty

Their adverts are also misleading - they make no examples of the cost of the items they advertise nor is there any mention of compulsary insurance add-ons (although they do display APR 29.9%). .


Cheers
Lefty

Has someone got an example brighthouse advert?

Is the compulsory insurance included in the total charge for credit, and hence the APR?

Might need to do some reading up...

[steven4064]

Originally Posted by tomterm8

Has someone got an example brighthouse advert?

Is the compulsory insurance included in the total charge for credit, and hence the APR?

Might need to do some reading up...

Here Compulsary insurance is on top of APR ay 29.9%. Often you are pressurised into taking out breeakdown cover as well. Total price inlcuding interest, insurancve etc is more than 3 times what you would pay at Argos or Comet. THis is hidden because of the 'all you pay each week is....' con.

[Lefty]

Originally Posted by tomterm8

Has someone got an example brighthouse advert?

Is the compulsory insurance included in the total charge for credit, and hence the APR?

Might need to do some reading up...

Hi Tomterm8

If you haven't done so already, give this recent thread the once over. Very typical of Brighthouse.

http://www.consumeractiongroup.co.uk...ice-cover.html

Cheers
Lefty

[steven4064]

Here is a typical example - Whirpool washing machine

What they don't tell you is that if you don't have house contents insurance you have to take their damage liability insurance out as well. On the example here that will add a further £250 to the total bill.

So we have:

Cash price - £421.54
INterest @29.9% - £185.30
'OPtional' servise cover - £327.60
Damage liability inusrance £250

TOTAL: 1184.44

Best price on Kelkoo £335 (plus £35 P&P)

[MikeSplicer]

Check out.....

YouTube - Couple of adverts I did for Channel 5's